Book design is the art of incorporating the content, style, format, design, and sequence of the various components of a book into a coherent whole. In the words of Jan Tschichold, "methods and rules upon which it is impossible to improve, have been developed over centuries. To produce perfect books, these rules have to be brought back to life and applied."
Front matter, or preliminaries, is the first section of a book, and is usually the smallest section in terms of the number of pages. Each page is counted, but no folio or page number is expressed, or printed, on either display pages or blank pages.

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Visual communication takes place through pictures, graphs and charts, as well as through signs, signals and symbols. It may be used either independently or as an adjunct to the other methods.

Symbolization is an important definition for this perspective. Cultural perspective involves identity of symbols. The uses of words that are related with the image, the use of heroes in the image, etc. are the symbolization of the image.

The view of images in the critical perspective is when the viewers criticise the images, but the critics have been made in interests of the society, although an individual makes the critics.

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